Work About Contact
prati.designer@gmail.com
Design
UX / UI Designer — Downtown Toronto

Turning complex
problems into clear experiences.

I help businesses and individuals move faster through design — by finding the simplest, most human path through complicated systems. From fintech to healthcare to enterprise platforms.

View selected work → Get in touch
12+
Years experience
5+
Case studies
2
Countries worked
UX Research UI Design Prototyping Design Systems Mobile Enterprise
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About me

Designing systems that
balance complexity, clarity,
and real-world constraints.

I'm a UX/UI designer focused on simplifying complex systems. My work sits at the intersection of business constraints, technical limitations, and real user behaviour — especially in fintech and enterprise environments.

I've spent the last 12+ years designing across Toronto and Mumbai, working on trading platforms, mobile lending flows, and data-heavy dashboards.

I care about clarity, speed, and making products feel intuitive — even when the underlying system is anything but.

🎨
UI / UX Design
End-to-end product design
🔍
User Research
Interviews, audits, journey mapping
📐
Design Systems
Tokens, components, documentation
📱
Mobile-first
iOS, Android, responsive web
🏦
Fintech & Enterprise
Trading platforms, banking, B2B tools
Selected Work

Case studies
focused on outcomes, systems, and decisions.

04 projects
Visuals intentionally redacted
NDA — TD Securities
NDA
TD Securities
Redesigning an enterprise trading platform under constraint
7 internal modules. A legacy interface built for power but not clarity. Expert users who couldn't afford a single workflow disruption. I redesigned the Prime Services platform — Money Wire, Swift Messaging, TDFX, and more — within a triple constraint of technical architecture, business requirements, and stakeholder politics.
Enterprise UX Design Systems Fintech Strategy
View case study →
YW
UX / PM
Yesweed
Cannabis marketplace — UX, strategy & product
End-to-end UX and product management for a cannabis marketplace. Research, hypothesis-driven strategy, iterative design across four rounds, and a measured outcome.
UX Research Product Strategy E-Commerce
View case study →
Selfcare nutrition dashboard
SC
Healthcare
Selfcare
A nutrition dashboard designed around real behaviour
Redesigning a healthcare nutrition dashboard from fragmented data display to a coherent daily experience — with a full colour system, annotated UI decisions, and a brand identity built from the ground up.
Dashboard UX Brand Identity Healthcare
View case study →
FL
Mobile
Flexiloans
Financial access in four steps
A complex loan application process — rebuilt as a four-step mobile experience. Wireframes, mockups, and a plain-language design system that made the process feel like progress, not friction.
Mobile UX Fintech Wireframing
View case study →
Skills & Tools

The toolkit behind
every project.

01 — Design
UX / UI Design
  • User research & discovery
  • Wireframing & prototyping
  • High-fidelity UI design
  • Design systems & tokens
  • Information architecture
  • Usability testing
02 — Tools
Software
  • Figma
  • Adobe XD
  • Sketch
  • Adobe Photoshop
  • Adobe Illustrator
  • InVision
03 — Industries
Domain experience
  • Fintech & banking
  • Enterprise / B2B platforms
  • Healthcare & wellness
  • E-commerce & marketplace
  • Mobile applications
  • Brand & identity

Let's design
something that actually works.

Whether it's a complex enterprise platform, a mobile product from scratch, or a design system that needs to hold across a whole team — I'd love to hear about it.

Email me → LinkedIn ↗
prati.designer@gmail.com 647 783 2172 Downtown Toronto